Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To avoid the over-targeting of their existing visitors and customers.
A dynamically innovative SEO Plan was put together that allows users to be re-targeted based on the path they saw last, and spent the most time viewing. This was done by introducing a contextual SEO campaign to increase reach by showing prospective audiences the current, and most popular training courses. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 2.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 30%, surpassing the client’s target. July 2016 saw post-click revenue – (generated by both dynamic re-targeting and the prospecting campaign) – produce a Return on Investment (ROI) of 172%.
30% less CPA
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”