Duphil Gold Karatbars, one of the gold industry’s leaders in small to large pieces of gold, desired a new online website and display of their 1g to 5g 99.9 pure fine gold to increase investments site sales, while also utilizing their current customer base
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To avoid over-targeting existing visitors.
A dynamically innovative Search Engine Optimization Campaign that works hand to hand with a digital media suite that allows users to be re-targeted based on the products they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular Products. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.15%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2016 saw post-click revenue – (generated by both dynamic re-targeting and the prospecting campaign) – produce a Return on Investment (ROI) of 172%.
We did a complete Search Engine Optimization Campaign, that included:
20% less CPA
From The Client
“Michael and Adele have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”