Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To get their newly design website ranked for high Competitive Keywords.
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
40% less CPA
From The Client
“"What can we say about Michael and Adele. Well they are just awesome, and treat us with the utmost respect and loyalty. We have reached the first page in the top 10 listing of search results for more than 50 keywords related to our industry on Google, Yahoo and Bing. Our website traffic has more than doubled in the last 12 months, so as freelance Web Design and Search Engine Optimization Special, Michael and Adele has done a fantastic job."”