Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts
No Comments
  1. Pingback:

  2. Pingback: cialis generic

  3. Pingback: best price for generic viagra on the internet

  4. Pingback: viagra 100mg

  5. Pingback:

  6. Pingback: viagra dosage recommendations

  7. Pingback: buy cialis online

  8. Pingback: buy viagra

  9. Pingback: cialis xtl generic

  10. Pingback: viagra generic

  11. Pingback: viagra without a doctor visit

  12. Pingback: koronavirus-v-ukraine-doktor-komarovskiy

  13. Pingback: buy viagra online

  14. Pingback: viagra online

  15. Pingback: generic viagra

  16. Pingback: viagra

  17. Pingback: film doktor_liza

  18. Pingback: PSYCHOSOCIAL

  19. Pingback: coronavirus

  20. Pingback: psyhelp_on_line

  21. Pingback: Beograd film 2020

  22. Pingback: online pharmacy canada

  23. Pingback: pobachennya u vegas

  24. Pingback: DSmlka

  25. Pingback: dizajn cheloveka

  26. Pingback: watch online TV LIVE 2020

  27. Pingback:

  28. Pingback:

  29. Pingback:

  30. Pingback:

  31. Pingback:

  32. Pingback:

  33. Pingback:

  34. Pingback:

  35. Pingback: serial 1

  36. Pingback: Kinokrad 2019 Kinokrad Hd

  37. Pingback: casino

  38. Pingback: Watch TV Shows

  39. Pingback: ñïèñîê íîâûõ ôèëüìîâ

  40. Pingback: kinokrad 2020

  41. Pingback: kinokrad

  42. Pingback: Serial smotret

  43. Pingback:

  44. Pingback: 11 10 2019

  45. Pingback: Movies1

  46. Pingback: Top Movies

  47. Pingback: karan johar

  48. Pingback: movies online

  49. Pingback: movies

  50. Pingback:

  51. Pingback: 1 2 3 4 5 6 7 8 9 10

  52. Pingback: Video

  53. Pingback: kpop+star+season+6+ep+9

  54. Pingback: 2020

  55. Pingback: guardians of the galaxy vol 2

  56. Pingback: my id is gangnam beauty

  57. Pingback: strong woman do bong soon

  58. Pingback: guardians+of+the+galaxy+2

  59. Pingback: HD-720

  60. Pingback: ++++++

  61. Pingback: âûòîïêà âîñêà

  62. Pingback: watch

  63. Pingback: Ñìîòðåòü âñå ñåðèè ïîäðÿä

  64. Pingback: Ñìîòðåòü ñåðèàëû îíëàéí âñå ñåðèè ïîäðÿä

  65. Pingback: æóêè+2+ñåðèÿ

  66. Pingback: +1+

  67. Pingback:

  68. Pingback: serialy

  69. Pingback: tureckie_serialy

  70. Pingback: tureckie_serialy_na_russkom_jazyke

  71. Pingback: hs;br

  72. Pingback:

  73. Pingback: Coub

  74. Pingback: find out more

  75. Pingback: click at this page e9QB1l

  76. Pingback: more information

  77. Pingback:

  78. Pingback:

  79. Pingback: more information

  80. Pingback:

  81. Pingback: click the following article

  82. Pingback:

  83. Pingback:

  84. Pingback: check this out

  85. Pingback:

  86. Pingback: read completely yewa

  87. Pingback: visit the source

  88. Pingback: click to go

  89. Pingback: follow this post

  90. Pingback: link to details

  91. Pingback: address

  92. Pingback: page address SMkAmI

  93. Pingback: click to read more

  94. Pingback: click to read more Ui6gF

  95. Pingback: click to continue 7oZH

  96. Pingback: more on the page

  97. Pingback: page atVOKy

  98. Pingback:

  99. Pingback:

  100. Pingback:

  101. Pingback:

  102. Pingback:

  103. Pingback: read further

  104. Pingback: page address XYG

  105. Pingback:

  106. Pingback: click at this page 48T

  107. Pingback: more info nZp

  108. Pingback: click to find out more

  109. Pingback:

  110. Pingback: as reported here

  111. Pingback:

  112. Pingback: read further

  113. Pingback:

  114. Pingback: DMPK Studies CRO

  115. Pingback: حاصل على شهادات عالمية من الويبوماتركس

  116. Pingback: Bdsm chat

  117. Pingback: must watch

  118. Pingback: pendaftaran cpns 2018 gelombang 2 kemenkeu

  119. Pingback: iraqi geometry

  120. Pingback: photography equipment

  121. Pingback: jocuri friv

  122. Pingback: Mesh Topper

  123. Pingback: buy socials signals


Leave a Comment